Jay Conrad Levinson
Jay Conrad Levinson (born 1933 in Detroit) is the author of a popular 1984 book "Guerrilla marketing" . The first to use the term "Guerrilla Marketing" describing 'unconventional' marketing tools used in cases when financial or other resources are limited or non-existent. Guerrilla Marketing is the best known marketing brand in history, named one of the 100 best business books ever written, with over 21 million sold. His guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs worldwide.
He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director. Returning to the USA, he joined J. Walter Thompson as Senior VP. Jay created and taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley.
As an Ad agency executive some notable marketing campaigns and achievements he collaboratively developed include The Marlboro Man, The Pillsbury Doughboy, Allstate’s good hands, United’s friendly skies, the Sears Diehard battery, Morris the Cat, Tony the Tiger, and the Jolly Green Giant.
He created marketing materials across the spectrum of all media for other biggies such as Wells-Fargo, Citicorp, Visa, Viacom, Charles Schwab, University of California, Kampgrounds of America, BF Goodrich, Gallo wines, the Sharper Image, Peterbilt Motors, Chrysler Corporation, Honda, Club Med, PBS, Playboy, Hyatt, Encyclopedia Britannica, Pacific Telephone, Old Spice, Arby's, the United Way, Rolling Stone, Montgomery Ward, Nissan, Mercedes, Volvo, and Holiday Inn.
A few of Jay's top titles are:
- Guerrilla Marketing : easy and inexpensive strategies for making big profits from your small business by Jay Conrad Levinson; Jeannie Levinson; Amy Levinson), now in its 4th edition (2007).
- Guerrilla Publicity .
- Guerrilla Marketing Handbook
- Guerrilla Networking
- Guerrilla Social Media Marketing
- Guerrilla Financing
- Fuerrilla Advertising
- Guerrila Trade Show Selling
- The Guerrilla Entrepreneur
- Guerrilla Marketing for the Home-Based Business
- Guerrilla Marketing for Franchisees
- Guerrilla Marketing with Technology
- Guerrilla Marketing Online Weapons
Jay is also coauthoring a book with Bruce Doyle, Guerrilla Quality of Life. Soon be to be released in early 2012.